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Activist Economy

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The movement toward inclusivity is a necessary response for brands looking to future-proof their business. By instituting a value-first approach, they are able to disrupt outdated and broken systems while satisfying a new and evolving set of consumer needs and expectations. -TL

The Anatomy of a Theme

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The Anatomy of a Trend connects cultural conversations with data from Trendalytics to trace the lifecycle of a popular trend. Starting with cultural events that set the stage, a trend gains traction through search and social interest among influencers and savvy consumers. This buzz drives market penetration as brands capitalize on the trend. Finally, the trend thrives in an ecosystem that sustains consumer interest. This report illustrates the journey of Y2K fashion. -TL

Top Trends: August

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Using our proprietary algorithm, we’ve identified August trends that are exhibiting four distinct behaviors: emerging, safe bets, peaking, and on its way out. Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered trends rather than just jumping on the bandwagon. Each category represents not only where the trend is in its lifecycle, but also where it is heading. This will make it easier to invest in the right trends at the right time for your business. -TL

Top 10 Eco Home Brands to Watch

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Proving that style can be sustainable, many brands are merging home decor with eco-friendliness. The Joinery, a Portland-based company, leads with a focus on quality and high Instagram engagement. Brands like Goodee and Our Place also offer eco-friendly options from bath decor to kitchenware. Discover the top ten sustainable home brands engaging conscious consumers. 

Top 10 Ingredients Set to Dominate 2022

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Using our proprietary algorithm, we’ve identified ingredient trends that are exhibiting two distinct behaviors: emerging and safe bets. Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered ingredients rather than just jumping on the bandwagon. Each category represents not only where the trend is in its lifecycle, but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.-TL

Trending Themes: Maximalism

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Trending Themes translates macro cultural shifts into product-level insight in order to offer a deeper understanding of the movements that will impact current and emerging design, consumer, and retail trends. -TL

Top Trends: May

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Using our proprietary algorithm, we’ve identified May trends that are exhibiting four distinct behaviors: emerging, safe bets, peaking, and on its way out. Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered trends rather than just jumping on the bandwagon. Each category represents not only where the trend is in its lifecycle, but also where it is heading. This will make it easier to invest in the right trends at the right time for your business.-TL

The State of Denim

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Denim is re-entering our wardrobes as cities open up and people return to a state of normalcy. Given the circumstances, retailers will have a hard time relying on 2020 sales data to understand denim trends for this fall and beyond. -TL

Men's Global Runway Report

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Using our proprietary algorithm, the Men's Runway Report identifies May trends exhibiting four distinct behaviors: emerging, safe bets, peaking, and on their way out. Our goal is to help you make forward-looking decisions by capitalizing on undiscovered trends rather than just following the crowd. Each category reflects the trend's current lifecycle stage and future direction, making it easier to invest in the right trends at the right time for your business. -TL

Holiday 2022 Forecast

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Using our proprietary algorithm, the Holiday 2022 Forecast Report identifies themes and trends exhibiting distinct behaviors. Trends in this report are flagged as safe bets, emerging trends, or forecasted trends—those expected to grow or remain stable over the next year with 65-70% confidence. Each category shows the trend's current lifecycle stage and future direction, making it easier to invest in the right trends at the right time for your business. -TL

Mainstream Pet Wellness

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The pandemic surge in pet ownership has increased demand for health-focused pet care. RestoraPet reports 90% of respondents spend $100+ monthly on pets, with 55% willing to spend “whatever it takes” and 43% spending more since COVID-19. As pet ownership rises, brand and retailer assortments are expected to grow. Chewy's shares rose 77% last year, boosting its market valuation to $33B. Key topics include functional treats, premium care, and accessible pet insurance. -TL

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