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The Anatomy of a Theme
The Anatomy of a Trend connects cultural conversations with data from Trendalytics to trace the lifecycle of a popular trend. Starting with cultural events that set the stage, a trend gains traction through search and social interest among influencers and savvy consumers. This buzz drives market penetration as brands capitalize on the trend. Finally, the trend thrives in an ecosystem that sustains consumer interest. This report illustrates the journey of Y2K fashion. -TL
Top Trends: August
Using our proprietary algorithm, we’ve identified August trends that are exhibiting four distinct behaviors: emerging, safe bets, peaking, and on its way out. Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered trends rather than just jumping on the bandwagon. Each category represents not only where the trend is in its lifecycle, but also where it is heading. This will make it easier to invest in the right trends at the right time for your business. -TL
Top 10 Eco Home Brands to Watch
Proving that style can be sustainable, many brands are merging home decor with eco-friendliness. The Joinery, a Portland-based company, leads with a focus on quality and high Instagram engagement. Brands like Goodee and Our Place also offer eco-friendly options from bath decor to kitchenware. Discover the top ten sustainable home brands engaging conscious consumers.
Top 10 Ingredients Set to Dominate 2022
Using our proprietary algorithm, we’ve identified ingredient trends that are exhibiting two distinct behaviors: emerging and safe bets. Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered ingredients rather than just jumping on the bandwagon. Each category represents not only where the trend is in its lifecycle, but also where it is heading.This will make it easier to invest in the right trends at the right time for your business.-TL
Top Trends: May
Using our proprietary algorithm, we’ve identified May trends that are exhibiting four distinct behaviors: emerging, safe bets, peaking, and on its way out. Our goal is to help you make more forward-looking decisions by giving you the ability to capitalize on undiscovered trends rather than just jumping on the bandwagon. Each category represents not only where the trend is in its lifecycle, but also where it is heading. This will make it easier to invest in the right trends at the right time for your business.-TL
Men's Global Runway Report
Using our proprietary algorithm, the Men's Runway Report identifies May trends exhibiting four distinct behaviors: emerging, safe bets, peaking, and on their way out. Our goal is to help you make forward-looking decisions by capitalizing on undiscovered trends rather than just following the crowd. Each category reflects the trend's current lifecycle stage and future direction, making it easier to invest in the right trends at the right time for your business. -TL
Holiday 2022 Forecast
Using our proprietary algorithm, the Holiday 2022 Forecast Report identifies themes and trends exhibiting distinct behaviors. Trends in this report are flagged as safe bets, emerging trends, or forecasted trends—those expected to grow or remain stable over the next year with 65-70% confidence. Each category shows the trend's current lifecycle stage and future direction, making it easier to invest in the right trends at the right time for your business. -TL
Mainstream Pet Wellness
The pandemic surge in pet ownership has increased demand for health-focused pet care. RestoraPet reports 90% of respondents spend $100+ monthly on pets, with 55% willing to spend “whatever it takes” and 43% spending more since COVID-19. As pet ownership rises, brand and retailer assortments are expected to grow. Chewy's shares rose 77% last year, boosting its market valuation to $33B. Key topics include functional treats, premium care, and accessible pet insurance. -TL









































