
A Bit About Me
My Background
With a Master's Degree in Business & Data Analytics, I'm deeply passionate about understanding consumer behavior and transforming complex data into actionable insights. My expertise lies in uncovering hidden patterns through meticulous data analysis, specializing in predictive analytics to shape impactful marketing strategies using historical data and machine learning.
I excel in data visualization and storytelling, leveraging BI tools like Tableau and Power BI to craft compelling narratives from intricate data. My strength lies in creating visually engaging presentations that drive informed decision-making across various audiences.
What sets me apart is my ability to bridge the gap between technical teams and non-technical stakeholders. I have a unique talent for simplifying complex technical concepts and conveying them clearly to diverse audiences. My commitment lies in aligning data-driven strategies with organizational goals, innovating solutions, and ensuring seamless project implementation to deliver tangible value.
Proficient in Python, R, and SQL, I apply Machine Learning and AI techniques with hands-on experience in data modeling and statistical analysis.
In addition to my analytical skills, I bring expertise in website development on Squarespace, Wix, and WordPress platforms, dedicated to delivering exceptional results whether crafting data-driven narratives or developing user-friendly websites.
I'm enthusiastic about continuing to leverage my diverse skill set to tackle real-world challenges with data-driven solutions.
If you also love to read, check out @readsbyaj on Instagram for book reviews & inspiration, and
let's be friends on GoodReads. Book recommendations are always welcome!
Education
Master's Degree
Business & Data Analytics
Minor: Market Intelligence and Customer Analytics
Leeds School of Business
University of Colorado, Boulder
Bachelor's Degree
Strategic Communications Public Relations
Honors Student, Dean's List
College of Media, Information & Communication
Minor: Business & Financial Analytics
University of Colorado, Boulder
Courses I've Enjoyed
Advanced Data Analytics
Business & Financial Analytics
Digital Storytelling for Public Relations
Machine Learning in Python
Market Intelligence
Marketing Data Visualization
Research Methods
Strategic Leadership and Organizational Management
Strategic Marketing Principles
Structured Data Modeling & Analysis
Interests
Outside the Office
Skiing
Pilates
Beauty & Wellness
Fly Fishing
Baking Something New
Unplugging
Work Experience
A Preview of Past Positions
WEBSITE ENGINEER & MARKETING ANALYST
The Tyrolean Lodge
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Enhanced WordPress website traffic by 27% through website redesign, targeted copywriting for SEO, and UX.
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Achieved $35,000+ increase in annual revenue within three months by implementing Google Ads and Analytics strategies to identify target demographics and understand buying behavior, optimizing hotel room occupancy.
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Developed advanced Excel models, collaborated on Gantt chart creation, and utilized Pivot Tables to drive actionable insights and streamline processes
DATA ANALYST
Trendalytics: Predictive Data & Analytics Platform
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Conducted trend analysis on over 12,000 data terms monthly using Google Analytics and E-commerce data. Employed advanced Excel skills, including trendline and moving average techniques, for trend forecasting and prediction analysis.
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Advised large retailers on making profitable, forward-looking business decisions. Clients included Ulta, Macy’s, Saks Fifth Avenue, Kohl’s and Free People.









